Idle capacity is a symptom, not a brief
Idle equipment may have commercial, seasonal, financial or production causes. Marketing should organize the proposition, reach suitable buyers and generate decision data — not hide an operational problem.
What must be clear before the campaign
Before advertising an underused line, the team records minimum order, compatible materials, production window and buyer profile. The campaign then attracts feasible conversations, not just curiosity.
From available capacity to a viable offer
- 01
Calculate which lines, volumes and lead times can be offered safely.
- 02
Define segments where available capacity creates a real advantage.
- 03
Build specific pages with limits, applications and quotation process.
- 04
Match campaign speed to response and production capacity.
Capacity won, not vanity
Compare available capacity, compatible opportunities, proposal rate and capacity won. Marketing, sales and operations should read these numbers together.