01
View serviceBranding and positioning
Brand strategy, visual and verbal identity that turn real capabilities into recognizable value.
Industrial marketing agency for B2B
B2B industrial marketing for Brazilian manufacturers.
Your brand was not made to be invisible.
Integrated capabilities
A brand is built in every point of contact.
We plan the system — from positioning to the page that receives a campaign — so communication and business do not move in opposite directions.
02
View servicePaid media
Planning, campaigns and optimization guided by qualified conversions and pipeline analysis.
03
View serviceSocial media management
Topics, production, publishing and relationships with a clear role for brand and business.
04
View serviceContent, photography and video
Original content that explains processes, people, products and applications professionally.
05
View serviceWebsites and landing pages
Fast, accessible websites built for search, conversion and content growth.
CLAP Method
01 · DIAGNOSIS
02 · DIRECTION
03 · EXECUTION
04 · LEARNING
Depth before exposure. Evidence before promises.
The institutional method combines value creation, emotional connection, strategic depth and brand purpose with a cycle of diagnosis, execution and measurement.
Context
Business, market, audience, competition and current signals.
Positioning
Value proposition, message, brand choices and priorities.
Presence
Identity, content, media and technology working together.
Data
Measurement, commercial feedback and responsible evolution.
Who we help
Technical businesses do not need generic marketing.
Selected work01
02
03
04
Brands that are part of our portfolio.
Selected work
Squad Moov
Selected work
Instituto Accetturi
Selected work
Bernuy Advogados
Selected work
Telecontrol
People
Multidisciplinary thinking, human service.
Strategy and CEO
André Bertoldi
Responsible for strategy at CLAP Brands and for connecting business context, brand building, communication and demand generation.
View profileBrand management
Rafaela Aguiar
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View profileOrganic traffic
Larissa Araújo
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View profileE-commerce management
Vinícius Taiacol
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View profileInsightsIndustrial and B2B marketing Industrial and B2B marketing Industrial and B2B marketing
Useful references for better marketing decisions.
Industrial B2B marketing: building a strategy the sales team can actually use
A practical plan to connect positioning, demand generation, technical content and sales routines across long buying cycles.
Read articleIdle capacity and demand generation: what marketing can — and cannot — solve
How to turn available capacity into a verifiable commercial thesis without pretending communication can fix operational bottlenecks.
Read articleIndustrial ideal customer profile: criteria beyond generic segmentation
A useful ICP combines technical fit, economic potential, buying process and service capacity.
Read articleReady to make your brand easier to choose?
Tell us what your business needs. The first conversation is used to understand context, fit and the most responsible next step.
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